Understanding the potential of skills based volunteering
Being a financial services organisation, we love numbers, so here are a few: our colleagues contributed over 90,000 hours of volunteering last year, the vast majority in skills based volunteering for communities across the UK and the Channel Islands.
Lloyds Banking Group supports four charitable foundations: the Bank of Scotland Foundation, Halifax Foundation for Northern Ireland, Lloyds Bank Foundation for the Channel Islands and Lloyds Bank Foundation for England and Wales. Across our foundations, there are currently nearly 700 colleagues volunteering with charities as mentors, trustees, supporting one-off problem solving sessions with charity CEOs, and working more deeply on projects for six months at a time.
Why? The benefits are wide ranging and deep for our colleagues, for our business and for the charities we seek to serve.
That said, we haven’t always understood the true potential of skills based volunteering. If I think back to our approach even five or six years ago, our starting point was, (and will always be) to respond to charity need. We focussed on the logistics of making a match, probably based on geography or time available. We wouldn’t have spent much time thinking about the strategy involved or the benefits to our colleagues and the business.
Today, we have a shared view of the role of successful volunteering for everyone involved, whether colleague, charity, business or Foundation. We have invested in diversifying the offer for our colleagues and charities so they can get involved, whether motivated by time available, theme or cause, the community they want to support of the skills they want to share. Often, it’s a combination of some or all of these things. This range is really important to help deepen the experience and, in turn, the impact.
Volunteering as a development opportunity
The real lightbulb moment came when we started to appreciate the benefit that skills based volunteering has on colleagues’ own development and experience. Volunteering is now a much more prominent part our workplace experience. We’ve strived to place volunteering alongside other forms of developing and applying skills. This has involved spending time with leaders and colleagues, to help them appreciate the value of volunteering and to make space for it for their teams.
We see how volunteering is growing our employees’ confidence and know that it broadens perspectives and creates connection in communities and across our business. It might be a reason that people want to join our business and I hope that it is a reason to stay.